Don’t Drop It!
Privacy Policy
- Data Controller
The Data Controller for the mobile application “Don’t Drop It!” (hereinafter, the “Application”) is HELPY GROUP SRL, headquartered at Via Chiesino di Valle 34, 56010 Vicopisano (PI), Italy, VAT number 02424440507, REA 206070.
For any privacy-related inquiry, the User may contact the Data Controller at:
- E-mail: [email protected]
- PEC: [email protected]
- Introduction and Scope
This Privacy Policy describes how Helpy Group Srl handles information in connection with the Application “Don’t Drop It!”, available on the Apple App Store (iOS) and Google Play Store (Android). It is addressed to all individuals who download, install, or use the Application (hereinafter, “Users”).
“Don’t Drop It!” is designed exclusively as an entertainment tool for the detection of accidental smartphone falls. Given its nature, the Application has been built with a privacy-by-design approach: no registration, no login, and no collection of personally identifiable data are required or performed.
- Data Collected by the Application
3.1 Data NOT collected
The Application does not collect, store, or transmit any of the following:
- Name, surname, or any other identity document
- E-mail address or telephone number
- Physical location or GPS data
- Device identifiers (IMEI, advertising ID, etc.)
- Any financial or payment data (purchases are processed exclusively by Apple / Google)
- Photographs, videos, or audio recordings of the User
3.2 Accelerometer Sensor Data
The Application accesses the device’s built-in accelerometer solely to detect free-fall motion events. Sensor readings are processed locally on the device in real time to:
- Detect whether a fall event is occurring
- Calculate the fall height (in metres/feet) and fall duration (in seconds)
- Trigger the playback of Droppy’s audio reaction proportional to the detected event severity
Raw accelerometer data is not stored persistently and is not transmitted to any remote server.
3.3 Nickname and Leaderboard Records
Upon first use, the User is prompted to freely choose a nickname. This nickname, along with the measured fall height and duration recorded during each fall event, is stored locally on the device and/or associated with the global Leaderboard for the sole purpose of enabling in-app ranking.
The nickname chosen by the User is considered pseudonymous data and does not, by itself, constitute personal data under EU Regulation 2016/679 (GDPR), since it is not linked to any real identity or contact information. The Leaderboard is publicly visible within the Application; by using the Application, the User acknowledges that their nickname and fall records may be visible to other users worldwide.
The Owner reserves the right to remove or modify nicknames that are offensive, vulgar, defamatory, or otherwise in violation of applicable law or the Terms and Conditions of Service, without prior notice.
3.4 Anonymised and Aggregated Technical Data
The Application may generate anonymous, aggregated technical data (e.g., crash reports, performance diagnostics) solely for the purpose of ensuring the correct operation and improvement of the Application. Such data does not allow the identification of any individual User and is not subject to GDPR obligations.
Additionally, the digital distribution platforms (Apple App Store and Google Play Store) may collect technical and statistical data independently, in accordance with their own privacy policies:
- Apple Privacy Policy: https://www.apple.com/legal/privacy/
- Google Privacy Policy: https://policies.google.com/privacy
- Legal Basis for Processing
Since the Application does not collect personally identifiable data, no formal legal basis under Article 6 GDPR is required for its core operation. To the extent that pseudonymous data (the nickname and fall records) is processed for Leaderboard functionality, the legal basis is the performance of the service requested by the User (Art. 6(1)(b) GDPR) and the legitimate interest of the Owner in providing a functioning global ranking (Art. 6(1)(f) GDPR).
- Purpose of Data Processing
The limited data described in Section 3 is processed exclusively for the following purposes:
- Enabling fall detection and audio response features of the Application
- Registering and displaying fall records in the global Leaderboard
- Allowing the User to share their fall statistics via social media and messaging platforms
- Maintaining and improving the technical performance of the Application
No data is used for marketing, profiling, advertising, or any purpose unrelated to the core entertainment functionality of the Application.
- Data Retention
The nickname and fall records associated with the Leaderboard are retained for as long as the Application is active and the User’s entry remains in the Leaderboard. The Owner does not guarantee the indefinite persistence of Leaderboard data, which may be lost due to technical updates, reset operations, or other causes beyond the Owner’s control.
Anonymised technical and diagnostic data may be retained for a period not exceeding 12 months from the date of collection, solely for the purpose of ensuring the correct operation of the Application.
- Data Sharing and Third Parties
Helpy Group Srl does not sell, rent, or share User data with third parties for commercial purposes. The only potential data flows to third parties are the following:
- Apple / Google: purchase and technical management of the Application are handled directly by Apple App Store and Google Play Store, each acting as independent data controllers under their own policies.
- Social sharing: when the User voluntarily shares fall statistics via third-party platforms (e.g., Instagram, WhatsApp, TikTok), the content is subject exclusively to the privacy policies of those platforms. The Owner has no control over such sharing and assumes no responsibility for it.
No data processing agreements under Art. 28 GDPR are in place, as no personal data is transferred to processors on behalf of the Owner.
- User Rights (GDPR)
Since the Application does not process personally identifiable data, most GDPR data subject rights (access, rectification, erasure, portability) are not applicable in practice. Nevertheless, the Owner acknowledges the following rights for Users who believe their data is being processed:
- Right of access (Art. 15 GDPR): to obtain confirmation of whether any data is being processed
- Right to rectification (Art. 16 GDPR): to correct inaccurate data
- Right to erasure (Art. 17 GDPR): to request deletion of Leaderboard records linked to their nickname
- Right to object (Art. 21 GDPR): to object to processing based on legitimate interest
- Right to lodge a complaint with the Italian Data Protection Authority (Garante per la protezione dei dati personali): https://www.garanteprivacy.it
To exercise any of the above rights, the User may contact the Owner at [email protected]. Requests will be processed within 30 days of receipt.
- Children’s Privacy
The Application does not knowingly collect personal data from children under the age of 13, or under any other applicable age threshold under local law. Given that no personal data is collected, the Application poses minimal privacy risk to minors. However, parents and guardians are encouraged to supervise the use of the Application by children and to ensure that any chosen nickname does not reveal personal information.
- Data Security
The Owner implements appropriate technical and organisational measures to protect the Application and any associated data against unauthorised access, alteration, or destruction, in accordance with Article 32 GDPR. Since no personally identifiable data is stored on remote servers controlled by the Owner, the residual risk for User privacy is minimal. Data stored locally on the User’s device is subject to the security measures of the operating system (iOS/Android).
- Cookies and Tracking Technologies
The Application does not use cookies or web tracking technologies. No advertising trackers, analytics SDKs, or behavioural profiling tools are embedded in the Application. Any analytics performed at the distribution platform level (Apple/Google) are governed exclusively by the respective privacy policies of those platforms.
- Changes to This Privacy Policy
The Owner reserves the right to update or modify this Privacy Policy at any time, for example to reflect changes in applicable law or in the technical features of the Application. Updated versions will be published within the Application and/or on the relevant digital stores. The User’s continued use of the Application following the publication of any updated Privacy Policy constitutes acceptance of the changes. Users are encouraged to review this Policy periodically.
- Governing Law and Jurisdiction
This Privacy Policy is governed by Italian law and by EU Regulation 2016/679 (GDPR). For any dispute relating to the interpretation or application of this Policy, the exclusive jurisdiction shall lie with the Court of Pisa, Italy.
Users who qualify as consumers under applicable EU law may also make use of the European Online Dispute Resolution platform at: https://ec.europa.eu/consumers/odr
